Press Release
For immediate Release
10 July 2003
“Don’t get caught without one”
New 'baby bag' offers the ultimate in portable parenthood.
All the way from Down Under, new company Wilibean n’
Lilibean, is set to introduce their show-stopping baby bag
to the world at the Baby and Child International Fair at Olympia
London 7-9 September. Far more than just a carrier with clever
pockets, the Willi Lili Baby Bag comes with the amazing Baby
Buddy – a ground-breaking new product that can be adapted
for use as a floor seat, portable high chair, hygienic supermarket
trolley seat – as well as a change mat.
With a fresh perspective on baby gear, parents have stopped
wearing teddy bear bags on their shoulders. The Willi Lili
baby bag is the answer to their demands for chic and fashionable
baby accessories, leaving other baby bags behind – it’s
more a mobile home for tiny people that will make every family
outing and travelling with baby a breeze.
This revolutionary product is yet to hit the world stage
but was recently chosen by Australian “Pregnancy and
Birth” Magazine, as one of “country’s six
best” baby bags. The Willi Lili Baby bag is available
in two groovy urban styles and a variety of fashion colours.
It can be worn as a shoulder bag, backpack or briefcase and
has special places for parent gear too, eliminating the need
for an additional handbag.
One of the inspirations behind the innovative Baby Buddy
was the need to protect young babies from germs and bacteria
in public places. The Baby Buddy is easily attached to the
bag and in seconds can be utilised as a hygienic high chair
in a café, a super market trolleys seat (a well known
source for germs and bacteria), a comfortable change mat,
as well as floor seat, (a portable alternative to the bouncinette).
It comes complete with its own harness and has been rigorously
tested.
Company founders Margareth Curran and Alexandra Robb developed
the baby bag three years ago pending the arrival of Alexandra’s
first grandchild. The adorable name for both their invention
and their company had a family inspiration, too. In an early
scan, the unborn baby looked like a little bean and Lili was
earmarked as a middle name if it was a girl. Willi was just
too cute to be left out.
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